Email Marketing in 3 Steps
Capturing Leads Through an Effective 3 Step Email Marketing Campaign
One way to get leads is through an email marketing campaign. However, it can take some time and practice to figure out an effective way of going about this. One way to go about capturing leads is through the use of a three step email marketing campaign.
The first step of this type of plan is to get an autoresponder that can handle most of the mailings for you. This should be an autoresponder with a large capacity since you want to send these messages out to a large group of bulk email leads.
You will want to create a number of different messages to be sent out over a period of days to this same group of leads. Although the first couple messages may not get too many responses, as people start to get more messages from you they are going to be more likely to respond to the later messages. You just set up your autoresponder to send out the next message every few days. As you get new bulk email leads you add them into the autoresponder to start getting the series of messages.
The second step of your email marketing campaign should be to set up a landing page or lead capture page. This is where you are going to direct people to go who are responding to the messages you had the autoresponder send. You want to give some information about your business on this page, and have people give them their contact information in return so that you can send them more specific information about the business opportunity you are presenting. Many times these landing pages contain things such as videos, audio clips, and testimonials to help convince people to sign up to get more information.
The third step of your email marketing campaign is to have a closed loop autoresponder set up to follow up with the people who give you their information through their landing page. You want to give these people a series of messages that will have more specific information on your business as well as how to get started.
Some people have it a bit easier in setting up this type of email marketing campaign since some companies will already have steps two and three set up for you. Even if this isn't the case for you, it isn't that complicated or expensive to get the website and autoresponders set up, and you will generate a lot of good leads this way. Our company, AntSEO.com can help you set up professionally managed email marketing campaigns.
Now that you have a plan set up, you need to come up with some effective emails to send to people. There are some things that most people don't think of when composing their emails. They usually worry about getting the information they want out, without realizing that sometimes the wording they use can be problematic when it comes to the emails actually getting through to the people they are sending them to.
Many spam filters that are used by ISPs and spam filtering programs will actually classify your emails as spam, even if the person asked for them, if certain words are included, or too many of a certain type of words are included.
A number of words that you probably use commonly in your marketing emails are included in the lists of words that the content checkers used by programs meant to control spam will consider suspicious. You can find lists of these words on various websites, but they include such things as: click here, marketing solution, bulk, millions, legitimate, questions, stock, form, remove, check, order, legal, now, and here.
A program called Spam Assassin is being used a lot, which gives point values to different words that it finds suspicious, and then many spam programs use the total number of points to determine whether or not to consider a message as spam. Some words score particularly high with this program, including MLM, work from home, home business, network marketing, and free.
Some words have point values so high that just using them once in the email will be enough to get it blocked, but usually it requires you to use the word multiple times or use multiple words on the questionable list for this to happen. However, if you want to make sure that your emails are going to get through you need to be familiar with the words that are being flagged.
Once you know the words that cause problems, you will need to try to avoid using them as much as possible. Think of other ways to word your message. Some people have come up with unique spellings for these words, or use different characters that look similar in place of some of the letters in order to still use the words without being blocked. However, some of the spam filters are now catching on to this tactic and will block emails with words that contain unusual characters.
The best way to deal with this is to make sure you are familiar with the words that might cause you problems, and then use them as sparsely as possible. Also, once you have composed your messages you can put them through a program called a content checker to see whether or not they are likely to be able to get through most spam filters. There are a number of these programs online that you can use. These will warn you of any content that needs to be changed before you send out your message.
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AntSEO offers professional email marketing campaign setup and consulting. We also work closely with the ISPs to ensure your emails reach their target destination. The last thing you need is your domain to be black listed for spamming! If you are interested in more information about email marketing done right, please Click Here to Contact AntSEO or contact Mike Waller at 720-891-1371. Mike can also be reached by email directly at . Claim your place at the top and rise above your competition!
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