Writing Effective Sales Copy
Coming Up With Effective Sales Copy for Your Website
No matter how fancy your website might be, you won't get a lot of sales if you don't have well written and effective sales copy. Many people who are trying to sell products or services online tend to forget this fact and spend too much time developing their website and don't put in the required time and effort to come up with great sales copy. This means they end up with a website that looks nice but doesn't get them results in the form of sales.
In order to be able to write effective sales copy, you really need to understand what your customer needs and be able to write persuasive words that will target these needs. You want to be sure the copy details the benefits of your product in and exciting and passionate manner.
The best time to try to write your sales copy is when you are excited about your new product. Get a start on the outline and some of the copy at this point so that your excitement will show in your words.
Come Up With a Good Title
If you want customers to come to your website and stay long enough to read your sales message, you need to have a good title that will make them want to read more. Without a good title people will simply glance at your website and leave to see what else is out there, and they will never get to the sales message.
Introduce Your Product
You need to write a brief introduction that tells people exactly what you have to sell them. Stick to the point so that you will hold their interest and they will want to read more.
Write the Main Body of Your Sales Copy
You want the copy section of your website to be written in everyday language. In order to keep people's attention, it is best to write short paragraphs of varying lengths (with a maximum of five sentences) since people tend to click away from long sections of text. If you need to write something a bit longer, you can break it up by using bullet points or lists. Make sure to keep things positive.
Using lots of short paragraphs and bullet points ensures that there is plenty of white space, which makes you page look nicer and makes it easier to read so people are likely to stay and read your sales message.
It is important that you list not only the features of your product, but how your product will help your customers. These benefits to the customer are what will make your product sell; people want to know what the product will do for them. Make sure that this information is spread all throughout the text.
Include Testimonials in Your Sales Copy
Mix a number of testimonials in with your sales copy to make customers get an even better impression of your company and your products. By mixing the testimonials in with the sales copy they are more likely to get read and to help increase your sales.
Include Lots of Subtitles
Including lots of subtitles will help to break up your text and make it more reader friendly. The subtitles should summarize your main points so that people who don't read the whole copy will get a good idea of what it contains.
Make Ordering Risk Free
Make sure that you offer customers a guarantee that you will give them their money back if they are not satisfied. This will make them more likely to order since there won't be any perceived risk to doing so. Mention this guarantee in bold text in multiple places to make sure everyone sees it.
Ask For Orders
Make the ordering process as easy as possible. Provide links to the order page in various places.
Add a Postscript
People usually tend to read any P.S. they come across, so take advantage of this and reiterate the benefits of your product here.
Choose Easy to Read Fonts
Not everyone has the fancier fonts on their computers, and these can be more difficult to read. Stick to common fonts that are easy to read and make sure to use a dark color on a light background.
Let People Choose Whether They Want a Long Message or a Short One
Usually a longer sales message will result in higher sales, but some people don't want to have to read all that much. The solution is to keep all of your sales message on one page and keep it on the longer side, but periodically offer links to skip to the order page for those who have read enough and are ready to buy.
_____________________________________________________________________________________________________
It is true that having the right sales copy on your site, out there in blogs, article directories and other social media sites makes the difference in terms of attracting new sales and capturing the right leads. AntSEO offers copywriting services and consultation that will help increase sales and leads. If you are interested in more information about our copywriting services, please Click Here to Contact AntSEO or contact Mike Waller at 720-891-1371. Mike can also be reached by email directly at . Claim your place at the top and rise above your competition!
Rank higher in Google, Yahoo, Bing and other search engines by allowing AntSEO help you reach your sales goals today! Click Here for a FREE SEO report of your website.
